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Web design do's and don'ts
Summary - If you are about to launch your website or you are a designer working on a client's website, this article is a must read for you. Given here are some of the most commonly missed web design principles that must be followed as per several surveys done over the past decade.

Consistency

Consistency is the key to any website's success. Make the user relate to your website rather than scaring him away by showing jazzy navigations and funky design elements, or worst still, changing your website's design on every page.

Best idea would be to follow design elements that an average internet user is very much accustomed to. Design elements, such as a standard top navigation or a simple left navigation, are something internet audiences have been using since ages and they have figured their way in and out of them. With such elements your website users don't have to figure out much on the first visit, they can simply follow their intuitions. Since they are seeing what they expect they will feel in control of the system rather than the system controlling them.

Following website design standards also ensure that users:
  • Already know what features to expect,
  • know how these features will look in the interface,
  • know where to find these features on the site and on the page,
  • know how to operate each feature to achieve their goal,
  • don't have to ponder the meaning of unknown design elements,
  • don't miss important features because they overlook a non-standard design element,
  • don't get nasty surprises when something doesn't work as expected.
In case you have all plans to try a new system altogether for your website, like the find-me-if-you-can menus seen on many web design portfolio websites, make sure you follow them consistently through out the site to make your audiences used to it. An unconventional user interface might work for media, photographic, or even personal websites, but if the idea behind your site is to provide a good amount of information to the user, it's advisable not to go too far from standards.

Flash and other media elements such as video, MP3 etc. should be used only when there is a need. Flash can be used to emphasize key information or better still to demonstrate some functionality. The latest version of Flash is has amazing features to add functionality to a website.

So, the idea is to use media elements sensible and if-and-when required. Despite such good intentions, most of the Flash that Web users encounter each day is bad Flash with no purpose beyond annoying people. The one bright point is that splash screens and Flash intros are almost extinct. They are so bad that even the most clueless Web designers won't recommend them, even though a few (even more clueless) clients continue to request them.

Browser compatibility

This must be the most annoying task for a web designer. Although a lot of browser incompatibility issues have been taken care in past 2-3 years, but even now we see some minor disagreements between the leading web browsers.

You like it or not, web users choose to browse web on the browser of their choice. So rather than turning them away just because they use a different platform, it is a must to design a website that performs reasonable alike on major web browsers (IE and Firefox for sure)

Form Pages

Try to keep your forms short and to the point. Big forms, featuring too many unnecessary questions and options tend to irritate a user. Try top cut all the questions that are really not needed. For example, do you really to know the first and last names in separate text boxes?

Navigation

Even the web-design-for-dummies book will tell you the importance of easy to use navigation system. But surprisingly a lot of webmasters seem to restrict this fundamental principle to the positioning and appearance of their website's menu system/navigation.

Apart from look and feel of your menu system, here are two essential elements of internet navigation that will do wonders for your site audience, especially the ones who are visiting it for the first time:
  • Bread crumb navigation: This in simple words is a trail of user's journey through a website and is seen in a lot of well designed websites, somewhere above the body text (see the picture below).



    A good idea of past navigation helps you understand your current location. Knowing where you came from and where you are helps you decide where to go next.
  • Color of visited links: Changing the color of visited links is another finer detail that a lot of web designers miss out on. Knowing which pages they've already visited frees users from unintentionally revisiting the same pages over and over again.
Text Formatting

Content placement and formatting of body text is often overlooked while designing a website. A lot of web masters forget that the main purpose of the user visiting a website is to get information. A long copy with no highlighting or formatting is not just boring, but also lacking emphasis on key information points.

Some design elements that should always be used which laying text in HTML:
  • Headings and subheadings
  • Bulleted or numbered lists
  • Properly highlighted keywords
  • Short paragraphs
  • Appropriate use of color or font style to show hyperlinks
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